G-Steel at New York Fashion Week

G-Shock have stepped off the streets to try their hand in the elevated world of high fashion. Acclaimed menswear designer Robert Geller sent models down the runway at his recent New York Fashion Week show strapped up with various G-Steel models. The range was inspired by military aesthetics that were contrasted with purple silk, orange neoprene and paisley patterns – the perfect mixture of tough construction and sophisticated style for the high-class G-Shock.