G-Shock Explore London in ‘No Comply’

The new ‘No Comply’ campaign from G-Shock is all about standing strong – not conforming to the will of those around you or the environment you’re in. The new video series embodies this spirit of toughness, giving us a glimpse into the uncompromising street culture of London. So far, the spotlight has been focussed on Grime MC Novelist as well as skaters Lucien Clarke and Benny Fairfax, accompanied by a gritty soundtrack and an inspirational message.