G-Shock x Liam Hodges at LFW

G-Shock’s latest jaunt down the catwalk comes as part of Liam Hodges’ recent London Fashion Week show entitled Unveiled Tomorrows. The range speaks to a generation drowned in noise, striving to make their voices heard. We’re not going to get too deep into the designer’s interest in ‘polysyllabic masculinity’, or how his luxury brand doesn’t cater for Volvo drivers, because that’s beside the point. The fact is that Hodges has paired a bunch of fresh Gs with matching kits, giving us a new way to look at our cherished brand – for that, we give him polysyllabic thanks.