Inside G-Shock’s New London Store

G-Shock have lifted the latch on their latest flagship store, settling into a new location on London’s Carnaby St. The fit-out is a strong look for the brand, with a mixture of industrial materials and sleek, architectural styling. The store’s jam packed with all the best new release product, but also has a display of some memorable vintage pieces for all you classicists out there to feast your peepers on. If you’re in the area be sure to check out the new digs, otherwise just kick pack and soak in some pixels.

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