G-Shock x Respect x Kelvin Hoefler

G-Shock-sponsored skater Kelvin Hoefler is the subject of the latest Respect video, where he discusses the ups and downs of his career so far. Having grown up in Brazil, he knows how tough it can be to overcome difficulties and lack of opportunities. So, after winning his first big paycheque, the philanthropic board rider immediately built a skate park for the kids of Brazil. Hoefler now lives in the US, but continues to visit and mentor the Brazilian youngins regularly. After growing up with no place to skate, he literally has a skatepark in his backyard – it just goes to show that hard work and persistence pay off.