Lester Jones

In 2009 TV Producer and Photographer Lester Jones created the alter-ego Sole Digger, through which he devised the project I Dig Your Sole Man (www.idigyoursoleman.com). At the project’s core Lester searches high and low to find, shoot and write about how we all love, wear and use sneakers in our everyday lives. In addition to the great characters and stories he finds, Lester’s unique eye for urban style has seen his work become an International phenomenon as one of the freshest new style blogs around.


Sydney proudly opened the doors to an all new flagship Onitsuka Tiger store and I was lucky enough to be invited to check out the store, the product and a few familiar faces in the crowd. The store of course features an array of great product from the [...]

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Sydney Palladium AW13 Party

Lester / May 27

Palladium are a brand we love here at IDYSM and have always had fun shooting (remember this and this?). The brand are doing a big push to get their name out there and I was delighted to be invited to their Sydney party earlier this week to showcase the brand’s new [...]

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Futura comes to Australia

Lester / March 19

Last week I was lucky enough to be invited to Melbourne to spend some time with an iconic figure.  A man whose unique art has captivated streets around the world for decades, and a man whose artistic flair has also seen him conquer the sneaker and streetwear worlds [...]

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Bondi Bowl-A-Rama 2013

Lester / March 06

When Bowl-A-Rama comes to town, the skating world sits up and takes notice.  Each year I’m lucky enough for it to take part on my doorstep in Bondi, so here are some pics from the event, which in 2013 was arguably bigger and better than ever before.

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The recent Bondi Beach 2013 Bowl-A-Rama is the latest instalment of the skating mecca that draws huge crowds at select venues around the world, all lining up to see skate greats of all ages put on a fantastic show, and needless to say the event brings some serious [...]

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