Lester Jones
In 2009 TV Producer and Photographer Lester Jones created the alter-ego Sole Digger, through which he devised the project I Dig Your Sole Man (www.idigyoursoleman.com). At the project’s core Lester searches high and low to find, shoot and write about how we all love, wear and use sneakers in our everyday lives. In addition to the great characters and stories he finds, Lester’s unique eye for urban style has seen his work become an International phenomenon as one of the freshest new style blogs around.
As the Editor of Hypebeast, Eugene Kan is at the forefront of one of the most influential urban style sites around. Hypebeast commands huge traffic and huge respect with a voice, vision and style that’s respected and replicated globally. Eugene spoke at length in one of the recent [...]
Read more
The Sneaker Freaker swap meet provides an exciting opportunity for sneaker lovers and urban stylistas to get together and share a passion for everything street. Last week saw a Melbourne meet as part of the Carbon Festival and I was at hand to see what was going on [...]
Read more
Nike Mercurial Vapor VIII from Sole Digger on Vimeo. As a huge football (or Soccer as you Americans and Aussies call it) fan, I’m always interested to see new product and design related to the sport. Perhaps unsurprisingly I’ve always been interested in football boots and the last [...]
Read more
Last night gave Sydney the chance to check out the coolest range of blank canvases ever seen, as Red Bull Curates gave Australia’s top Lowbrow artists the chance to represent Sydney’s top pubs and bars in their Cooler Canvas Project. The project has already travelled to London and San [...]
Read more
Last night saw Sydney’s cool crowd made a big splash at the Levis Go Water Less Party. Synonymous with classic denim, the brand had recently launching some interesting new cuts. But this event wasn’t about product, but moreso about the way we treat the product. We all like [...]
Read more