Sydney proudly opened the doors to an all new flagship Onitsuka Tiger store and I was lucky enough to be invited to check out the store, the product and a few familiar faces in the crowd. The store of course features an array of great product from the [...]

Palladium are a brand we love here at IDYSM and have always had fun shooting (remember this and this?). The brand are doing a big push to get their name out there and I was delighted to be invited to their Sydney party earlier this week to showcase the brand’s new [...]

G-Shock is on a European pop-up tour this year, and after stealing Milan’s heart last month they’ve now set up sticks in Barcelona, opening a concept store for one month only. Suffice to say, the shop looks awesome, with 30th Anniversary pieces put in gorgeous displays cages along [...]

The infamous Everfresh crew straight outta Collingwood are giving us all the chance to peruse their creativity cave in a couple of weeks. The band of mucho venerated street artistes are opening up their studio space for the first time ever on Sunday June 9 from 12pm to [...]

G-Shock’s BMX poster beast Nigel Sylvester has been doing his bit for the big G recently, and when he was in London he paid a visit to G-Shock’s store on Brick Lane. He popped some tricks and scribbled some autographs for mega fans, and stroked a few prize [...]

By Lester Jones Football, despite your team, your nationality, your style, there are few things that can bring people together in quite the same way.  And last weekend saw football disciples from around the world descend on Sydney’s Circular Quay for the Street Football tournament. Backed by Tiger [...]