Sneaker Freaker x G-Shock ‘NIGHTOWL’ launch photo recap

A sick launch party requires more than free beer and bubbles – the streetwear twitterati have seen that all before. Have they ever stood face-to-face with a 2.5 metre tall monolithic owlRead More

Check out these party pics from the G-Shock ‘Camo Ball’ in NYC

It’s been a long while since we first saw the Camo Series revealed, but it has remained en vogue and is still selling well across the globe. The Northern Hemisphere now wakesRead More

HUF x G-Shock colab launched with Dipset concert – Aus retailers announced

The HUF x G-Shock GD-400 launched with a big baller bash last week in Los Angeles! Rap legends The Diplomats delivered a blistering hour-long set to the crowd, which included Lil Wayne,Read More

Pump up the volume! Reebok partying hard throughout 2014

Reebok have been raging hard all year long toasting to the birthdays of both the OG Pump (25) and the Insta Pump Fury (20). Back in September, a pretty wild mall partyRead More

Bliss n Eso x G-Shock colab launched in Sydney

The Bliss N Eso x G-Shock DW6900BNE-1D will soon be hitting the wrists of 100 diehards who are lining up at Culture Kings in Sydney right now for the signing session. TheRead More

Pigalle x Nike collection launched with party and B-Ball

French clothing label Pigalle has teamed up with Nike to launch their recent collaborative effort with an event in New York City during Fashion Week. Taking inspiration from both basketball and streetwear, Nike and Pigalle heldRead More

G-Shock East x DONE London

If you’re in London town make sure to pop by G-Shock East and check out their latest art exhibition featuring work by DONE London. Starting life as a t-shirt label, DONE hasRead More

Top five B-Boy battles of 2014 so far

B-Boying in the US may have peaked in popularity in the 1970s, but it seems to be perennially popular in parts of Asia and the dancers continue to take the craft toRead More

What is the G-Shock ‘#NeverBlendIn’ campaign all about?

G-Shock is running a scavenger hunt in America to promote the much-hyped camo range! Peep the release from G-Shock US below for all the details… Casio America, Inc.celebrates the official launch ofRead More